Welcome to our Lead to Conversion overview where we'll guide you through the lead qualification and conversion process here at Micromine.

Our lead in NetSuite represents a sales inquiry from a contact and entity which has never been fully sales qualified and converted to a prospect and which we have never transacted with and never converted to a customer.

Leads come from marketing and sales driven lead sources and can be entered either manually or automatically via our website.

Leads entered into NetSuite via the Micromine website are triaged automatically to confirm if we already have the customer in the system and the entity from which they are inquiring.

New entities are always triaged to an existing entity where possible before a new lead is created.

Leads are qualified by our sales reps through a nurturing process of phone calls, emails and meetings with the lead contact.

Micromine facilitates the scheduling and documenting of these nurturing events.

As the relationship develops between Micromine and a lead, will be updated accordingly by the sales rep.

During the qualification of a lead, we focus on identifying 1) a positive general match between their mining technology requirements and Micromine's product offering and 2) a need for our products within a sensible timeframe.

If both criteria are met, a lead can be converted to a prospect and a new opportunity.

If there is a profile match but the timeframe is not realistic, the leads will be given the status of "Lead Closed Inquiry" and contacted closer to their desired timeframe.

If there is no match between Micromine and the lead's business requirements, we will not do business with them and they will not be contacted again.

The lead will be given the status of "Lead Dead" and that's it, a high level overview of the lead to conversion process at Micromine.