Knowby
Sales Playbook - Module 4
All about product and service knowledge.
All about product and service knowledge.
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Product and Service Knowledge

Confidence sells. Customers trust team members who can explain options simply and accurately.

Tyre Categories

•Budget: Suitable for price-sensitive customers or older vehicles where low upfront cost matters most.

•Mid-range: A strong balance of price, reliability, and performance for everyday drivers.

•Premium: Best for customers who want strong braking, handling, durability, ride comfort, or lower long-term cost.

Common Services

•Wheel alignment: Helps correct steering pull and uneven wear.

•Wheel balancing: Helps reduce vibration and improves tyre wear.

•Puncture repair: Suitable only where the damage is repairable and safe to repair.

•Tyre rotation: Helps promote even wear and extend tyre life.

•Pressure checks: Supports safety, fuel efficiency, and tyre longevity.

Key Factors to Explain

•Grip in wet and dry conditions

•Road noise and comfort

•Tread life and durability

•Load and speed suitability

•Driving environment, including city, highway, rural, or commercial use

Important Rule: Never overstate what a tyre or service can do. Stay accurate, practical, and safety-focused.

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Quick Quiz:

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